One month after launching a new auto insurance product, Seattle-based Safeco is seeing the results it expected: a substantial increase in new business.The new product, which can be shopped for at www.safeco.com, more than doubles Safeco's auto market reach, and is expected to help the company achieve its long-term goal of becoming a top-five national writer of auto insurance.

Since the new product debuted in Arizona, Utah and South Carolina in April, agents in those states indicate they have offered Safeco auto insurance quotes to their customers three times more often than before its introduction, with new-policy sales up more than 40% in each state.

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