Personal Lines Growth Alliance (PLGA), a coalition under the Independent Agency System that launched in February, announced California-based auto insurer Mercury Insurance Group has joined the venture as a financial partner.

PLGA Chair Steve Brooks, CIC, CPIA and president of Steve Brooks Insurance Services, also based in California, says he hopes Mercury is just the first of many insurance carriers to become financial partners with the coalition, which is currently backed by more than 200 independent agents, brokers, trade associations, user groups, national and regional carriers, and several technology providers.

“Our singular mission at PLGA is to work with the entire industry to grow the independent agency channel market share in personal lines,” said Brooks. “This is a coordinated communications movement to invigorate independent agency attitudes on personal lines. And we are extremely pleased to welcome Mercury as our first financial partner to help agents and their business allies capture personal lines.”

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