Google has officially added auto insurance to its suite of Google Compare aggregators in the U.S. with the launch of Google Compare for auto insurance in the state of California today.

"Whether you’re a national insurance provider or one local to California, people searching for car insurance on their phone or computer can find you along with an apples-to-apples comparison of other providers -- all in as little as 5 minutes," Jerry Dischler, VP of product management for the search engine giant's AdWords division, says in a blog entry. "As Google Compare for car insurance rolls out to more states, we’ll also be introducing ratings and reviews, as well as local agent support for providers with agent networks."

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