MetLife Inc. says its Individual Distribution organization has been renamed the “MetLife Premier Client Group.” The company is launching an integrated marketing campaign under the banner “The MetLife Perspective” to introduce the name and the organization’s approach to doing business.

MetLife says the Premier Client Group’s foundation is its workforce of financial professionals who are being given the tools, guidance and support they need to succeed. Through the company’s new Client Engagement Model, MetLife is providing a standardized consultative framework that includes skill development, coaching and a process-driven approach, enabling its financial professionals to better identify client needs and to deliver the right products and services.

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