Over the last few years, Greenwich, Conn.-based IVANS, Inc. has collaborated with both Applied Systems Inc. and Microsoft Corp. on a handful of initiatives designed to upgrade the flexibility and functionality of Web-based data exchange among carriers and agents.In late October, IVANS, an e-business integrator and data management provider for the insurance industry, raised the stakes of its involvement with both companies when it launched joint ventures with University Park, Ill.-based Applied Systems and Redmond, Wash.-based Microsoft.

Designed to enhance automated agent-carrier communications, the alliances were formed expressly to create a new single-platform data exchange technology that the company is calling Transformation Station.

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