While the adoption of mobile standards is rising fast, it is critical for strategy and development teams to discount the hype, take a comprehensive view of where mobile apps are currently and chart a direction that recognizes that fast changes in the mobile market are inevitable, according to the “Mobile Strategies: State of Mobile Apps 2012” survey, from MGI Research.

The survey, conducted on behalf of Kony Solutions Inc., includes a review of mobile budget priorities, and 48 percent of the survey’s 200 respondents plan to increase budgets for multi-platform development tools over the next 12 months; 33 percent will increase their investment in mobile device management tools; 37 percent will increase investment in mobile applications development tools; 36 percent in legacy systems and 46 percent in mobile security and privacy. Insurance and financial services companies represented 12 to 15 percent of those surveyed.

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