An initiative begun last October in Ohio to enable providers to access multiple health insurers through a single Web portal, using standardized transactions and processes, now is moving into New Jersey.

America's Health Insurance Plans and the Blue Cross and Blue Shield Association lead the collaboration, along with state-level medical associations. In Ohio, eight insurers, covering 91% of residents with private insurance, initially joined the effort, using an electronic data interchange platform from Availity LLC, Jacksonville, Fla.-based.   Now, several insurers have launched a similar service in New Jersey using the Web portal of NaviNet Inc., Cambridge, Mass. The insurers—Aetna, AmeriHealth, Cigna, Horizon Blue Cross Blue Shield of New Jersey, Horizon NJ (Medicaid plan), and UnitedHealthcare and its Oxford Health subsidiary—represent 95% of privately insured residents in the state.

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