NAIC Web Traffic Doubles

Kansas City, Mo. - The National Association of Insurance Commissioners' (NAIC), a voluntary organization of the chief insurance regulatory officials of the 50 states, the District of Columbia and the five U.S. territories, reports that its Web site received more than 1 million visits in 2006, doubling the previous year's total.  The domain, www.naic.org, logged a total of 1,150,632 visits from January through December 2006, marking a drastic increase from the 480,675 visits received in 2005. In addition to the rising number of Web visits, a 2006 analysis of the NAIC Web site showed the domain averaged 3,152 visits per day in 2006, up from 1,316 in 2005. The average visit to www.naic.org in 2006 lasted more than 18 minutes, a six-minute increase from 2005. A "visit" is tallied each time someone logs on to any page within the NAIC Web domain.  NAIC Executive Vice President and CEO Catherine Weatherford attributed the increased Web activity to an "improved user experience" throughout the site, making it easier for visitors to navigate from page to page. "There have been a considerable amount of improvements made to the accessibility and organization of information within the NAIC site," Weatherford said. "The tools and options made available to our members, the insurance industry and consumers are second to none. The site is an all-encompassing, multi-media instrument that offers on-demand access to important NAIC data and information."  Another reason for the spike in Web visits was the increased consumer awareness generated from Insure U, the NAIC's education-based consumer Web site. This effort included a series of public service announcements, which guided consumers to the NAIC Web site to learn more about their insurance needs. The NAIC site, which is updated daily, features an extensive amount of background on the association, including committee documents and updates, white papers, news releases, NAIC publications, consumer-oriented material, extensive databases, industry-based links, individual Web pages for the wide-range of systems available to NAIC members, links to the many divisions within the NAIC, and updated information on past and upcoming NAIC national meetings.  "The NAIC is dedicated to offering a vast amount of regulatory information through its Web site," Weatherford said. "To have so many people interested in what our expansive site has to offer is a testament to the NAIC's mission of promoting the public interest and continuing to support and improve state-based insurance regulation." Source: The National Association of Insurance Commissioners