Falls Church, Va. — The National Association of Insurance and Financial Advisors (NAIFA) and Financial Services Online, providers of the Virtual Sales Library and Virtual Sales Assistant, have partnered to offer NAIFA members a new benefit as part of NAIFA’s expanding professional development system. The NAIFA Virtual Library provides NAIFA members with free, unlimited 24/7 access to an extensive online resource library that includes fact finders, concept pages, business tips and tools, client presentations, tax information and specimen documents, all tailored to serve the needs of insurance and financial planning professionals.

“Members are looking to NAIFA to provide a competitive edge, and the tools to be successful in business,” says Jeffrey Taggart, president of NAIFA. “Through many programs, including expanding professional development offerings, NAIFA is delivering.”

The NAIFA Virtual Library provides exclusive search functions that enable NAIFA members to browse the online library’s extensive menu based on their practice/product specialty or career level. For example, a NAIFA member who has specialized in life insurance for more than five years can search the library for the necessary tools, tips and resources applicable to his business needs.

“NAIFA has made a promise to deliver member benefits unequaled by any other professional association,” says Keith Gillies, chairman of NAIFA’s Member Benefits Committee. “While advocacy is still our most important member benefit, the value of our new library will help us retain and attract members by its value alone.”

Accessed via the members-only section of NAIFA’s Web page, the NAIFA Virtual Library’s interactive features provide members with comprehensive insight on how to best use and apply the wealth of information found within the library. Each month, the site will be updated to incorporate and highlight useful tips, tools, fact finders and quick links to resources found within the library.

NAIFA members also are entitled to a free 30-day trial of an upgraded product, the NAIFA Virtual Assistant. The NAIFA Virtual Assistant includes all the content available within the NAIFA Virtual Library, plus such business and practice management features as a personalized home page, analysis calculators, referred lead generators, customizable slide presentations, e-newsletters and more. After the free trial, members will have the option to continue the NAIFA Virtual Assistant at a 20% discount off the standard price.

Source: NAIFA

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