National Life Group has selected iGO e-App to automate the marketing, selling and processing of its diversified life and annuity products. iGO is a product of iPipeline, a solutions company for insurance carriers, distributors and producers. National Life Group is a trade name of National Life Insurance Co., Life Insurance Co. of the Southwest and their affiliates.

“Electronic completion of applications is critical for carriers seeking to cut costs and achieve speed-to-market advantages in today’s highly competitive market,” says Tim Wallace, CEO, iPipeline. “iPipeline’s commissioned research with Celent indicates a 40 percent to 50 percent cycle time reduction, and a 48 percent unit cost reduction when new business is initiated with e-App. iGO offers speed-to-market advantages, and this translates into placement ratio gains and increased market share.”

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