(Bloomberg) For most Americans, their cellphone is an essential tool for daily life, and that’s also true of signing up for health insurance. Thirty-five percent of visitors came to Healthcare.gov on a smartphone or tablet and 15% enrolled using one of those devices, said Kevin Counihan, CEO of the federal exchange Healthcare.Gov, at America’s Health Insurance Plans’ health insurance exchanges forum in Washington, D.C

Of those who visitedCuidadodeSalud.gov, the Spanish website, 60% of visitors used a tablet or smartphone. “Clearly, mobile’s the way,” Counihan said. “All of us in this room need to conform to [the] times.”

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