Although the insurance market has proved to be a hard nut to crack for dot-com startups, that hasn't deterred new entrants from trying to gain a foothold on the Internet.One of the more recent entrants is NetInsurance, an online insurance agency that, claiming to be the first operation of its kind, offers customers the ability to comparison shop for and buy auto insurance in a single online session.

The emerging San Francisco-based firm, which is licensed as an agency in 44 states, has signed up 13 insurers, including Travelers, Progressive, The Hartford, Safeco and Kemper. Furthermore, NetInsurance has established online distribution channel partnerships with at least 11 firms, including BuyerZone.com and Business.com.

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