LIN Media LLC announced HYFN’s launch of HYFN8, a new social media management system that uses proprietary technology to allow marketers to listen and react to online consumer behavior in real-time, which LIN says gives them the intelligence and monetization tools to maximize social media return on investment.

LIN is a multimedia company that operates or services 43 television stations and seven digital channels in 23 U.S. markets, as well as websites, apps and mobile products. HYFN is a digital agency that develops custom social, mobile and Web applications for some of the world’s largest brands. LIN Media acquired a majority ownership investment in HYFN in April 2013.

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