In addition to video profiles of agents and managers discussing their work experiences and why New York Life was the right choice for them, the site offers visitors information about the company, career options, benefits and training. There also is a brief questionnaire to help visitors assess their interest in a potential sales career.
“With more than 40% of American households reporting they need more life insurance—the highest level ever reported—the demand for professional agents in local communities across the country has never been greater,” says Mark Pfaff, New York Life’s EVP in charge of U.S. Life Insurance and Agency. “Through real-life stories on this website, jobseekers will hear from New York Life’s agents and field managers about the benefits of a career with New York Life.”
In 2010, New York Life hired more than 3,300 new recruits, with solid growth in two areas of particular focus: agents who plan to work in specific ethnic communities, which represented over 40% of appointments; and recent college graduates, of which new hires increased by 24% over 2009. In addition, new hires of field managers increased by 12%. Since 2005, the number of New York Life agents has grown at a 16% compound annual rate to more than 11,800 licensed agents currently.
Pfaff adds that the insurer will focus on recruiting young professionals, ethnic communities and recent college graduates.
