New York Life Insurance Co. has made many of its Web-based offerings available on more than 700 models, or over 98% of cell phones and hand-held mobile devices, the company says. The insurer’s Web content, including its educational content and the ability to connect with, or become, an agent is now available on many types of mobile devices.

“Mobile devices have become an indispensable part of consumers’ lives and as a result mobile technology is fast becoming a top customer request,” says Kenneth Hittel, VP of the corporate Internet department at New York Life. “With more than 6,000 mobile visitors per month, it is clear that optimizing our online offerings for all these devices is meeting the needs of our customers and potential customers. We are pleased to be one of the first insurers to offer this convenience, and combined with the Web 2.0 features New York Life launched last year, we believe we are creating the most value for our Web visitors.”

New York Life’s mobile service offers consumers the ability to find information on financial products and their features, connect directly with the “Click-to-Call” feature and speak with a service representative, find a New York Life office or agent and learn how to become a New York Life agent and apply online.

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