In the first week of September, which happens to be National Life Insurance Awareness Month, LIMRA released a report declaring a $17.5 billion sales gap in the life insurance industry, giving carriers proper motivation to use the rest of the dedicatory month to reach out to potential customers.

Accordingly, New York Life attempted a call-to-arms for unemployed industry agents by holding national sales careers days in approximately 40 offices throughout the country. The events emphasized the importance of providing insurance and financial guidance to families and businesses and attracted nearly 500 jobseekers.

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