RESEARCH RATES AUTO INSURANCE WEB SITESNew research released by Change Sciences Group Inc., a White Plaines, N.Y.-based online financial services benchmarking firm, shows that a handful of auto insurance Web sites are working hard to demystify rates, discounts and claims in an effort to win consumer trust and new business. The research, covering 24 sites, identifies a number of trends relevant to carriers and consumers alike, from allowing consumers to compare their rates with other carriers to presenting some information about the things that affect a person's rate. Sites still have a long way to go when it comes to online execution: Only 40% of sites allow a consumer to follow through on a quote and buy the policy online, and 65% of the sites that do allow consumers to buy online don't make the process as easy as it could be. The top 10 sites, according to Change Sciences are:


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