NEXT PHASE OF SEGMENTATION: CAT RISK SCORESChicago-based Aon Re Inc. has studied the results of companies that have implemented more sophisticated customer segmentation strategies over the past few years, and the results show improved financial results in the non-catastrophe personal lines property business. The next phase in personal lines property will include improvements to customer-level segmentation on catastrophe risk, according to Aon Re. The ability to pair the catastrophe scores at the policy and location level with insurance, credit and other core multivariates will enable insurers to improve the quality of pricing for all of the risks insured within the policy, the company claims.
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