Poll Reveals Carrier, Agent Web PrioritiesInsurance carriers and agents view the Internet first as a tool to sell additional products to existing clients and next as a method for conducting business transactions, according to a poll conducted by the National Association of Professional Insurance Agents (PIA). The poll of approximately 900 agents and carriers attending the National Flood Conference in Austin, Texas, was designed to assess the participants' perceptions of technology and e-commerce as it currently applies to the insurance industry, and gauge attitudes about future trends. Meanwhile, only 17% found it important to increase business by selling directly to new customers. When queried about the frequency of modifying an online business plan, 48% indicated that this should be reviewed-and possibly redone-every six weeks, while 29% felt the online plan should be reviewed twice a year.

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