Blues Association Unveils Sales PortalThe Chicago-based Blue Cross and Blue Shield Association (BCBSA) has unveiled a new national sales portal that will enable it to create a more interactive and customer-centric Web site for its 250,000 monthly visitors seeking health insurance purchasing information. The portal directs consumers seeking health insurance purchasing information to the appropriate local Blues plan through a ZIP code match. In markets with overlapping Blues plan service areas, users can select from a list of available plans. Since the pilot site was launched, nearly 110,000 sales leads have been generated for Blue plans.
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