Blues Association Unveils Sales PortalThe Chicago-based Blue Cross and Blue Shield Association (BCBSA) has unveiled a new national sales portal that will enable it to create a more interactive and customer-centric Web site for its 250,000 monthly visitors seeking health insurance purchasing information. The portal directs consumers seeking health insurance purchasing information to the appropriate local Blues plan through a ZIP code match. In markets with overlapping Blues plan service areas, users can select from a list of available plans. Since the pilot site was launched, nearly 110,000 sales leads have been generated for Blue plans.

Insurers Frequently Targeted On Internet

Register or login for access to this item and much more

All Digital Insurance content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access