Farmers Teaches Lesson In Niche MarketingLos Angeles-based Farmers Insurance Group of Cos. has launched a Web site devoted to helping educators obtain insurance-related information on both a personal and professional level. The program was inspired by the many alliances Farmers has forged over the years with educators on safety and cultural diversity. The Web site, www.teachers.farmers.com, is organized into two basic areas: Solutions for Professional Life and Solutions for Personal Life. Under Solutions for Professional Life, teachers can navigate to information dealing with such areas as lesson plans, continuing education and child safety. Solutions to Personal Life has three sections: auto insurance, home and liability insurance and life insurance. The Web site is not exclusive to Farmers policyholders.
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