Allstate's Web Program Gains MomentumFollowing a May pilot launch in Oregon, Northbrook, Ill.-based Allstate Insurance Co. in July rolled out its national consumer-direct sales program via the Internet. The initiative is part of a revised long-term strategy that will underscore two new channels to market its insurance products: the Internet and telephone call centers, Edward Liddy, Allstate's president and CEO, told financial services industry executives in late June. As part of its strategy, Allstate isn't expected to partner with online aggregators that sell insurance policies from multiple company programs, Liddy added. Allstate only plans to make automobile insurance available on its Web site and through its call centers, but may add homeowners' insurance in September.

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