(Bloomberg) -- President Barack Obama sought help from 15 insurance industry executives, including those from Humana Inc. and Blue Cross Blue Shield, to minimize disruptions for consumers amid a rocky start for his health-care law.

Obama and the executives today discussed efforts to begin direct enrollment in subsidized plans through insurance company websites, according to a person familiar with the meeting. The insurers also raised concerns about attracting enough young and healthy enrollees, particularly following the president’s decision to let more Americans keep existing plans, said the person, who asked for anonymity because the meeting was private.

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