If you want a tip on selecting technologies that will enable your company to achieve its business goals, here's a good one from Stephen Wiggins, CIO of Blue Cross Blue Shield of South Carolina: Don't chase it. Let the business tell you what to do."We do not develop technology for technology's sake here," Wiggins says. "Our basic philosophy is leverage what you have. As long as what you have is flexible enough to meet your business needs, then build on it-because it retains knowledge from the past."

Following this fundamental strategy, the Columbia, S.C.-based health insurance company developed an award-winning Web site that enables providers, agents and employers to access real-time information-such as eligibility, claims status, referrals, authorizations, rates and more-from the carrier's legacy systems.

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