A recent study of Americans’ buying habits found that nearly 20 percent of Americans shopping for life insurance went through their place of work, according to a research report released by LIMRA.
The research notes that of those shopping at work, 75 percent actually purchased life insurance products through their employers. A full 30 percent of workplace shoppers said they shopped simply because the product was offered to them at work. According to LIMRA, life events—such as changing marital status or having or adopting a baby—are likely triggers that drive people to shop for life insurance in the open market. In the workplace, however, a change of marital status or a new baby round out the top three reasons consumers said they shopped for life insurance.
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