Anthem Blue Cross and Blue Shield would like to make it easier for policyholders and consumers alike to find and use health care facilities as additional options away from emergency rooms. The insurer launched an online education campaign that uses Google Maps to provide information on how to locate retail health clinics and walk-in centers in Connecticut when their regular physicians are not available.
"When your five-year-old is crying with a fever at 7 p.m. on a Friday because she has a sore throat or an ear ache, what do you do?" states Eina Fishman, MD, MS, CPE, Anthem Blue Cross and Blue Shield Medical Director. "It is important that people know they have options for less serious ailments other than an ER, such as retail health clinics and walk-in centers that provide quality care and may cost significantly less."
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