Pitney Bowes Business Insight (PBBI), a provider of customer data, analytics and communication software and services, says marketers are using its Portrait Uplift solution to target customers and increase campaign ROI.
Uplift goes beyond traditional modeling approaches, which predict customers likely to buy, PBBI says, and, instead, predicts how much a marketing interaction will increase or decrease a customer’s likelihood to purchase.
Register or login for access to this item and much more
All Digital Insurance content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access