In a new user survey, a majority of respondents expect business intelligence (BI) to continuously grow worldwide, though most remain unsure about the value of analyzing data from social media sites. The global survey was conducted by Baseline Consulting and Kognitio, a provider of BI and data warehousing solutions.
Of the respondents, 63% are undecided about the value of data collected from social media sites to help them understand more about their organization or customers. Another 23% called social media overrated. Only 14% said they want to incorporate data from Facebook, Twitter and other sites as part of their ongoing data analysis efforts.
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