Customer retention is the top priority among property/casualty insurers this year, according to a new study. A Gartner survey of IT leaders in North America reported that 81 percent felt that customer retention is extremely important to them with customer acquisition ranking number five out of 10 and expanding relationships with existing customers rating number six out of 10.
"Insurers have increasingly been looking to customer retention as a means to preserve revenue and avoid customer churn," said Gartner Analyst Kimberly Harris-Ferrante.
Register or login for access to this item and much more
All Digital Insurance content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access