Customer retention is the top priority among property/casualty insurers this year, according to a new study. A Gartner survey of IT leaders in North America reported that 81 percent felt that customer retention is extremely important to them with customer acquisition ranking number five out of 10 and expanding relationships with existing customers rating number six out of 10.

"Insurers have increasingly been looking to customer retention as a means to preserve revenue and avoid customer churn," said Gartner Analyst Kimberly Harris-Ferrante.

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