Among the top 100 life insurers, the number offering mobile applications to producers has doubled to 27 since 2011, according to “Mobile Technology For The Life Insurance Producer: Is Agent Mobile Technology On The Move Yet?” a white paper from Celent. Among them, 32 percent offer individual policyholder apps.
“Banks and other financial services companies have jumped heavily into mobile technology,” said Karen Monks, analyst with Celent’s Insurance Group and author of the report. “Many insurers have begun the move to mobile, but many have not. Insurers can no longer sit by and let mobility evolve without taking part. Insurers must catch up if they are to meet the demands of their producers and consumers, who are both increasingly open to a wide variety of contact points.”
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