Progressive Partners with OnStar for Driver Feedback and UBI

Progressive Insurance will use OnStar data to offer drivers usage-based insurance discounts beginning this summer.

OnStar, provider of connected car services including emergency, security, navigation, diagnostic and connectivity services, will offer driver assessment data to customers who want to know how well they drive and whether they are eligible for behavioral-based insurance discounts from Progressive Insurance. At the end of a 90-day evaluation period, OnStar subscribers will have an opportunity to enroll in a driving assessment program. The emailed assessment will show them how they performed in important driving metrics and how they compare against an aggregate of anonymous subscribers who also are enrolled in the program. Driving tips based on areas of potential improvement also will be offered.

Some subscribers then will have an opportunity to share driving data and evaluation information with Progressive through its Snapshot program and potentially receive discounted insurance offers. Information sharing will be entirely voluntary basis, the companies said.

“We are looking beyond traditional expectations of car makers and insurance providers, toward helping people be smarter drivers,” said Dave Pratt, general manager of usage-based insurance at Progressive. “Providing drivers with feedback benefits consumers by making them more aware of their driving behavior, saving them money and keeping the roads safer. This program makes it easier than ever for consumers to take advantage of the latest in-car technology and the leading usage-based insurance program.”

The driver assessment program will be available in the United States for all 2016 GM models, most 2015 models, and select 2013 and 2014 models, starting this summer.

“The driving assessment is meant to help people better understand how they drive and give them feedback on how to be better, smarter drivers,” said Greg Ross, director, business development and alliances, global connected consumer experience, GM. “The beauty of this program is that control is in the hands of the customer. If they wish to participate, we’ll inform them of their driving behavior and then they’re able to choose if they want to share their information with an insurance provider.”

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