Prudential Financial Inc., Newark, N.J., is electronically distributing products through Exton, Pa.-based iPipeline. Using iPipeline's Web-based tools, brokerage general agents can publish Prudential's life, annuity and long-term care products on their agency Web site. iPipeline is an ASP software and content service provider for the life insurance industry, which maintains a life, annuity and LTC database with 100+ participating insurance carriers and more than 1,000 products. This database is accessible through iPipeline's proprietary software.

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