Prudential Financial Inc., Newark, N.J., is electronically distributing products through Exton, Pa.-based iPipeline. Using iPipeline's Web-based tools, brokerage general agents can publish Prudential's life, annuity and long-term care products on their agency Web site. iPipeline is an ASP software and content service provider for the life insurance industry, which maintains a life, annuity and LTC database with 100+ participating insurance carriers and more than 1,000 products. This database is accessible through iPipeline's proprietary software.
Pru Distributes On iPipeline
September 01, 2003, 1:00 a.m. EDT 1 Min Read
