In response to its assertion that its customer base of independent agents is growing increasingly threatened by insurance carriers that market directly to consumers via the internet, Quotepro, a Chicago tech firm, has developed software designed to enable their clients to continue to thrive.

Quotepro's original—and still primary—product is their Comparative Rater, which enables their independent agent customers to match a consumer's auto and homeowners needs with the agent's portfolio of carriers. In today's competitive environment for automobile insurance, however, they are observing the shift toward carriers who are selling directly to the consumer via the Internet.

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