When Steve Evans devised of a plan to launch a social media site for reinsurance professionals, he may not have anticipated the popularity of the medium. But the site, reinsurancetweets.com, is proving that a business culture assumed to be slow to adopt new technologies is stepping up and using the medium as a way to improve business.
Evans says social media is not a fad; rather, he describes it as a rapidly growing communications and networking tool that forces businesses in every sector to change the way they communicate with customers, respond to criticism and do business online.