Although expectations have dampened with a down economy, interest and investment in business analytics should grow by 7% per year through 2014, according to an annual report from the International Data Corp.

But integral to maintaining that interest–especially with the recent explosion of attention to cloud computing and Software-as-a-Service–is to steer more money into innovation, said Dan Vesset, IDC vice president of business analytics research and the lead analyst on the report.

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