Just because you reach them doesn’t necessarily mean they’ll come. According to Chad Hersh, a principal in the insurance practice at Novarica, in order for insurers to acquire 4,500 new customers, they must market to 1 million consumers. And this, he said, is just one of the reasons insurers should use aggregators.

Today, Hersh joined Brian Schlessinger, VP/practice leader of financial service at Nielsen Online, to answer the question, “Insurance and the Internet—Who’s Visiting, Who’s Buying?” at the LOMA Distribution Technology Conference in San Diego, Calif.

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