Mass retailer Sam’s Club announced a new suite of services for entrepreneurs and small business owners, including a private health insurance exchange for its members.

Aetna Marketplace for Sam’s Club is the first mass retail-supported private healthcare exchange designed to meet the needs of both small business owners and their employees, according to the retailer, a division of Wal-Mart Stores Inc. It provides Sam’s Club business members that have two or more employees with exclusive access to personalized plan tools and resources from Aetna.

Aetna Marketplace for Sam’s Club provides cost control and budget predictability, simplified administration and easy-to-use tools to help employees choose the plan that best meets their needs, the company says.

“Whether they lead startups or seasoned firms, America’s small business owners are constantly strapped for time,” Rosalind Brewer, president and CEO of Sam’s Club, said in a statement. “To help, we’ve enhanced our suite of business member benefits to bring big-business benefits to small business owners at a value they deserve.”

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