SAP AG and SAS announced they will create a joint technology and product roadmap designed to leverage the SAP HANA platform and SAS analytics capabilities. By incorporating the in-memory SAP HANA platform into SAS applications and enabling SAS' advanced analytics algorithms to run on SAP HANA, decision-makers will have the opportunity to leverage the value of real-time data analysis within their existing SAS and SAP HANA environments, the companies said.

“This is a continuation of SAS’ in-memory strategy of moving analytics and data forward,” said Russ Cobb, SAS VP of alliances and product marketing. “With SAS analytics inside the HANA structures, we can experience a lot of benefits, including high speed of execution, operational efficiencies – not replicating data and simplification of architectures.”

SAS and SAP plan to execute a co-sell pilot program to engage select joint customers to validate SAS applications running on SAP HANA. The goal of this program is to build and prioritize the two firms' joint technology throughout 2014, in particular for industries such as financial services, telecommunications, retail, consumer products and manufacturing. The applications are expected to target business areas that require a combination of advanced analytics running on an in-memory platform that will be designed to yield high value results. Such opportunities exist in customer intelligence, risk management, asset management and anti-money laundering, among others.

The in-memory functionality is designed to improve data scientists' productivity by accelerating model development, iteration and deployment. The single environment for business applications and advanced analytics is expected to also vastly simplify IT landscape, help reduce costs and deliver real-time performance.

"Combining the power of SAP HANA platform with SAS advanced analytics applications is the first wave of innovation we plan to deliver to our joint customers," said Bill McDermott, Co-CEO and member of the Executive Board of SAP AG. "With the powerful capabilities that the two companies plan to deliver jointly, the opportunities are endless."

For more, check out the "5 Essential Components of a Data Strategy," from a new TDWI course by Evan Levy, VP of business consulting at SAS.

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