Sentry Insurance Group, one of the largest mutual insurance companies in the United States, has selected Varicent to manage its internal sales incentive compensation processes. In the first phase of this project, Varicent will be deployed for over 700 direct writers who are employees of the company.

According to Varicent, for more than 20 years, Sentry has been using a customized, in-house compensation management solution. While the system was able to calculate commissions, bonuses and management incentives, it required heavy IT involvement and was cumbersome to maintain and update. Sentry is looking to increase business user ownership of the application and reduce the dependence on IT.
"Sentry selected Varicent's solution because it provides a rules-based approach to managing our complex sales compensation plans," said Rick Wittmann, Marketing Director, Sentry Insurance. "With Varicent, we will be able to offer our sales force increased compensation transparency; in addition, we are enhancing the sales compensation department's productivity and effectiveness, as a result of replacing old legacy systems and spreadsheets with the Varicent solution."

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