Nearly one-in-five buyers of property, general liability, business-owners policies and professional liability coverage initiated their purchase online, through an insurer’s website or an aggregator site, according to Deloitte’s “Voice Of The Small-Business Insurance Consumer Are Buyers Ready To Take The Direct Sales Route?”

Just one-in-four of those surveyed said insurance policies were hard to understand, 35 percent said they were easy to understand and rest were neutral.

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