Businesses that create personalized experiences by integrating advanced digital technologies and proprietary data are seeing revenues increase by six percent to 10%, according to new research by The Boston Consulting Group.

That’s a rate of increase two to three times faster than those companies that do not create personalized experiences, the study said. Personalization leaders stand to capture a disproportionate share of profits while slow movers will lose customers, share and profits, the firm said.

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