Beam, a company that developed an Internet-connected toothbrush, is partnering with Renaissance Dental insurance to more closely integrate its device with the insurance business.

The Beam dental plan, available as a PPO to employers, provides standard dental insurance coverage, says CEO Alex Frommeyer. Where the plan differentiates is through the add-on Beam Perks, through which employers can offer their enrolled employees a Beam brush and subscription to specialized brush heads and toothpaste.

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