More organizations are using business intelligence and applying it more deeply than before, according to the 2011 report, “Wisdom of Crowds Business Intelligence Market Study,” from Dresner Advisory Services.

As users become familiar and comfortable with BI tools, they are more often buying and deploying BI without direct IT support, which puts them “in the driver’s seat,” says report author Howard Dresner. Indeed, BI market growth is being driven by small to midsized enterprises with little or no IT support for product selection and implementation, Dresner says.

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