Online Insurance Marketplace, an online community for educated consumers to shop and access quotes for insurance plans from various companies, has taken its social media efforts to a new level, promoting life insurance on its Facebook page by offering a simple poll question.

The question: "How Important is Life Insurance to You?" resulted in unanimous results, notes the company. In the poll, the possible answers were: very important, important, not that important, and I don't care. Although the aggregator’s Facebook page counts 40,485 people among those that “like” it, the Facebook page notes that five respondents actually took the poll.

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