In conjunction with Apple iAd—Apple’s ad service, which is set to launch July 1—the insurer aims to support app developers who exhibit “interesting and relevant” ideas. The app is part of a marketing strategy to support new talent. State Farm took a similar approach with Chicago-bred indie rock outfit OK GO, funding the band’s video “
State Farm Releases App, Alters Marketing Strategy
June 16, 2010, 11:07 a.m. EDT 1 Min Read