Dallas — Researchers assert that the digital health industry still faces formidable challenges in convincing private insurers to adopt home health monitoring technologies. Yet vendors can overcome insurer resistance by providing independently verifiable trial results and further education regarding the benefits of home health monitoring technologies, according to “Private Insurance and Digital Health Solutions,” a new study by Parks Associates. The research is based on January 2008 interviews with 20 senior executives from the private health insurance industry.

“With U.S. market potential of $2.5 billion in device and service revenues by 2012, the home health monitoring industry has every incentive to convince private insurers, along with other potential payers, of the technology’s value and feasibility,” said Harry Wang, senior analyst, Parks Associates.

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