A new study from Stamford, Conn.-based IVANS Inc. finds competitive and environmental concerns shaping the business practices and technology priorities of insurers.

“Staying ahead of the competition and maintaining market share have made customer retention and lifecycle management a business imperative for protecting carrier revenue,” the report states. “Many insurance organizations are looking to grow organically through existing lines of business and want to push automation further along into the customer management lifecycle, so they can respond more quickly to the needs and opportunities of customers.”

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