Less than two years ago, San Francisco-based Internet auto insurance provider eCoverage Inc. made a proclamation seemingly as bold as it was preposterous.Promising that "the insurance industry is history," eCoverage executives launched an automated quote-to-claim operating model intriguing enough to make even ardent dot-com skeptics sit up and take notice.

More than an online lead generator site, eCoverage was equipped with an internal underwriting solution through an insurance carrier partner, and an executive management team armed with extensive insurance-industry experience.

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