There’s been no shortage of the printed word in insurance circles lately dedicated to effectively marketing to—and serving—their customer base during these tough economic times. Discussions on how to market to Gen Y, Boomers and the other generational groups are in vogue, but very little press is focused on insurers reaching out to new or different ethnic or racial groups.
But a new day has dawned, and a handful of insurers are rapidly reaching out to the Islamic market by launching Takaful products, as they can no longer ignore such a vast number of people with significant buying power.
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