The Hartford's affinity program with the AARP is a direct-marketing success story. However, the technology supporting the program is the secret to the carrier's achievement.In 1984, the American Association of Retired Persons (AARP) approached The Hartford for a third-party affinity relationship that would enable AARP members to purchase auto and home insurance from the carrier.

As the association's exclusive provider, The Hartford has realized $1.85 billion in premiums with 2.3 million policies written for its AARP business, making it the largest affinity group insurance program in the country.

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